About Us

Aargee Novelties was founded in March 1978 and are now the UK’s leading specialist importer and wholesale distributor of incense and ethnic giftware.

Over the last 25 years, we have demonstrated year on year growth, developing and expanding both our product range and our customer base.

We offer over 450 types of incense, comprising of 15 brands and 119 different fragrances, offering our customers an unrivalled level of choice. To complement these, a wide range of incense stands, ash catchers, incense boxes, oil burners, oils and candles are stocked.

Aargee Novelties are also the market leaders for Diwali Cards and Eid Cards, holding a total of over 500 authentic designs. New styles and designs are continuously created and introduced; enabling you to develop the ranges you stock in order to satisfy customer demand.

In addition to the above, we are the only importers in the UK to carry nearly 2000 authentic Indian artefacts. Our product range covers all items necessary for carrying out various Hindu ceremonies, celebrations and festivals. Examples of a few of these products are chori sets, chunis, dandiyas (dance sticks), diva lamps, Holi colours, mehandhi (henna), murtis (religious statues), rakhis, religious photos and other decorative ornaments. To facilitate your delivery requirements, we have an average stock holding of 97% on all products.

Stocking such a large variety of products allows you to satisfy your needs from one supplier; saving you time and reducing your supplier management costs.

At Aargee Novelties, all products are bar-coded and we continually invest in updating our systems to enable the efficient day to day running of our operation. We also have the facility to “own brand label” all our products, allowing you the freedom, flexibility and opportunity to stock your choice of products, in packaging that meets the demands of your particular and perhaps varied customer base.

Aargee Novelties serve over 1000 businesses nation-wide and in Europe. Our flexible approach allows us to competently service our diverse customer base, which includes wholesale cash & carries, multiple chain stores, department stores, suppliers for education, gift shops and specialist retail outlets such as temples and museums.

At Aargee novelties we take great pride in our values, namely providing high-quality products at reasonable prices, ensuring high attention to detail and exceptional all-round customer service. As a result, we have become the most recognised in our field.

We hope you find our company of interest and we look forward to working with you in the near future.

Kind regards,
Partners & Staff